Entrepreneur & Systems Integrator
I am an entrepreneur and systems integrator. I start companies and bring together the technology, people, and contracts that make them work.
Founding companies has taught me to pick up new domains quickly, hardware one quarter, supply-chain strategy the next, and to learn each one well enough to lead people who know it better than I do. I don't claim mastery of every field I work in. What I bring is the judgment to see what matters, the discipline to deliver it, and the credibility to keep a team aligned while we get it done. The work I am proudest of sits where business and engineering meet, the place most people would rather hand off.
How I work, and where I add the most value.
Starting companies and turning a rough idea into a working business: product, business model, go-to-market, and the partnerships that fund and sustain it.
Company formation • Business-model design • Two-sided & barter markets • Go-to-market • Fundraising & partnerships • Business development
Connecting hardware, software, data, and the people who run them into systems that hold up under real-world constraints, down to the firmware on the device.
Embedded / microcontroller design • Geospatial point-in-polygon • RF & RDS data networks • On-prem & edge architecture • Data pipelines & AI feasibility • Fault-tolerant design
Category strategy and supplier portfolio management at enterprise scale, from RFP through contract, scorecard, and value capture.
Category strategy • Strategic sourcing & RFP • Supplier segmentation & scorecards • Contract negotiation • Spend analytics • Procurement governance & compliance
The ventures and operating roles where the hands-on perspective was earned.
I founded Radiolicious, a full app ecosystem that brought local, terrestrial radio to the early App Store, letting listeners find and stream nearby stations on iPhone and iPad. Making that work meant building our own stream-transcoding pipeline, converting station feeds into HTTP-compatible audio that iOS could actually play, at a time when that compatibility gap kept most broadcasters off the platform.
The business model was as novel as the technology. Stations joined by barter rather than cash, trading two minutes of daily over-the-air airtime for their place in the ecosystem. I aggregated that airtime across the network into national advertising inventory and brokered it to major network agencies: a two-sided market that earned its margin on airtime no one else was monetizing.
When ALERT FM acquired Radiolicious in 2010, I came on as a founder of the platform. Operated by Global Security Systems, ALERT FM is a satellite-fed, FM-broadcast emergency alerting network whose addressed messages ride the standard FM radio data subcarrier (RDS). It is deployed by public safety agencies, government, and enterprise clients across North America. I lead business development and strategic deployment, bringing complex engineered communications solutions to market on accelerated timelines and a record of meeting every delivery commitment.
I designed the platform's newer-generation receiver to perform geographic targeting entirely on-device. With no GPS on board, each alert carries its target area as a polygon in the message metadata; the receiver's microcontroller reconstructs that polygon and runs a point-in-polygon test against its stored location to decide whether the alert applies: precise, subcounty geofencing on a one-way, low-bandwidth channel.
Visit ALERT FM →“Knowledge work earns its keep when it stays close to the work itself.
I have negotiated the contracts, written the firmware, and stood up the systems; it is that hands-on humility that turns strategy into results customers trust and investors can bank on.”